Tagline
active urban wear support system & graphix supply
bal is a Japanese fashion brand whose predecessor, balanceweardesign, was launched in Nakameguro, Tokyo, in 1999 by Ryusuke Eda and Kentaro Kabaya, and renamed in 2003. Centered on the fusion of graphic design and clothing, it offers modern casual wear incorporating the cross-cultural influences of the 1990s, including music, film, and street culture. Its stated concept is “high-quality modern casual wear and graphics based on urban life.” In addition to clothing, it offers graphics, shoes, bags, and accessories. Based at its flagship store in Gohongi, Tokyo, the brand also sells to international markets.
Concept
Proposing high-quality modern casual wear and graphics based on urban life