EVISU DONNA

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Overview

EVISU DONNA is a women's line launched in 1999 by EVISU, a denim brand originating in Osaka, Japan. EVISU was founded by Hidehiko Yamane in 1991 and is known for its hand-painted seagull mark and premium denim made in Japan. As a collection for women, DONNA expanded beyond denim to include jackets and tops, helping the brand develop into a full apparel line.

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1 brands
Founded
1991
1991 Parent brand
EVISU
Clothing

A historical derivative line that added a womenswear offering.

Announced in 1999 as a ladies’ line, EVISU DONNA was a derivative line that helped expand

Announced in 1999 as a ladies’ line, EVISU DONNA was a derivative line that helped expand EVISU beyond jeans into full fashion. While the main line centered on menswear, it developed offerings for women and was positioned as the womenswear axis that added an entry point for women to a brand structure centered on jeans.

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