EVISU

Announced in 1999 as a ladies’ line, EVISU DONNA was a derivative line that helped expand EVISU beyond jeans into full fashion. While the main line centered on menswear, it developed offerings for women and was positioned as the womenswear axis that added an entry point for women to a brand structure centered on jeans.

A diffusion line launched by EVISU in 2016 to mark its 25th anniversary, and presented on the official website as the EVISUKURO series. Starting from a monochrome palette, it emphasizes contemporary and athletic elements, offering silhouettes, material textures, and tones that differ from the brand’s signature denim. It foregrounds functionality and streetwear appeal with everyday wear in mind, serving to extend the range beyond the core line.

On EVISU’s official website, it is treated as a separate collection alongside the EVISU SIGNATURE COLLECTION. It revives 1990s elements and silhouettes through denim produced exclusively in Okayama. It uses dedicated dip-dye tops, waistbands with fabric labels, and precise stitching to re-present the brand’s origins in a contemporary context. It is a special made-in-Japan line that emphasizes revival and Japanese production more strongly than the standard collections.