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beauty:beast

beauty:beast

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Country: Japan
Founded: 1991 1990s
Category: Clothing Accessories Footwear Art projects
Related brands: Clothing brands founded in the 1990s Clothing brands from Japan

Overview

beauty:beast is a fashion brand founded in Japan in 1991 by designer Takao Yamashita. In the 1990s, it presented collections at Osaka Collection and in Paris and Tokyo, and suspended its brand activities in Japan in 2000. Since 2020, it has restarted its apparel business, focusing on clothing and accessories.

Concept

Omnipresent in all beauty:beast activities and products is the eternal conflict between good and evil.

beauty:beast characteristics

Main traits of beauty:beast

Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.
Streetwear: Elements of streetwear, skateboarding and hip-hop.
Decoration & playfulness: Rich decoration, colours and patterns, and playful design.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of beauty:beast relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.