Helmut Lang

An underwear/lingerie offshoot line introduced in 1995. It was established to offer a different product category—underwear—under the brand name alongside the main womenswear and menswear offerings, and was positioned as a product range differentiated from the parent line through its material and fit specifications.

A denim-focused offshoot line introduced in 1996. Centered on workwear-oriented items such as denim, khaki, and chinos, it systematically offered a product range distinct from the main collection under the Helmut Lang name. It was widely distributed through licensing and retail, and at one point held a commercially important position. Under Prada, the supply of jeans-related licenses was discontinued.

A cologne-style fragrance introduced in 2000 and one of the items in Helmut Lang’s fragrance line. Positioned as a product offering separate from clothing, it was initially distributed in collaboration with a major company, but the original version was temporarily discontinued following the brand’s closure.

One of the fragrances released under the Helmut Lang name in 2000. It was commercialized through a collaboration with Procter & Gamble and served to extend the brand into consumer goods categories separate from apparel. The original version was discontinued in 2005, and a reissue has been confirmed in later years.

A highly exclusive fragrance introduced in 2001. It was offered in some cases through distribution formats such as in-store exclusives and limited production, and was positioned as an experimental offering for specific customers, differing from other mass-produced perfumes in its formulation and distribution. The original version was later discontinued.

A leather-based fragrance for men, released in 2002. It was commercialized as a product expressing Helmut Lang’s fashion aesthetic through scent. After the original version was discontinued, it has seen revival and rerelease efforts. The fragrance offering is part of the brand’s expansion into additional product categories.