etnies

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Overview

Tagline

Pioneers from day one.
etnies is a skateboarding footwear and apparel brand founded in Paris, France, in 1986 and developed in Southern California under founder Pierre-André Senizergues. Centered on developing footwear specifically for skateboarders, it has also expanded into action sports such as BMX, surfing, and snowboarding. The brand views skateboarding as a culture and a place to belong, and advocates an approach in which skateboarders design for skateboarders. It is internationally known as a pioneer in the development of pro-level skate shoes, including Natas Kaupas's pro model.

Concept

Looking at skateboarding as our culture, home & place to belong, not a trend.

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Parent brands and sub-brands, ordered by founding year.

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4 brands
Founded
1996-2024
1996 Sub-brand
Sheep
Footwear

An environmentally conscious line that avoided animal-derived materials

Sheep was an all-synthetic line launched by etnies in 1996 that used no animal-derived mat

Sheep was an all-synthetic line launched by etnies in 1996 that used no animal-derived materials. etnies describes it as a spin-off line that early on offered an option for skate shoes made without animal-derived materials. While the main etnies line pursued skate performance broadly without limiting its materials, Sheep was positioned specifically around a product philosophy of avoiding animal-derived materials. Industry media also confirms that Sole Technology later discontinued Sheep as part of a brand reorganization.

1998 Sub-brand
etnies Girl
Footwear

A women’s action sports spin-off line

etnies Girl is an independent line/brand for women that spun off from etnies in 1999. Offi

etnies Girl is an independent line/brand for women that spun off from etnies in 1999. Official announcements explain that it began with footwear and expanded its product range to sandals, apparel, and accessories. Unlike the skate-focused etnies, it primarily targeted women involved in action sports and demand for street casual wear. Rather than being part of a separate brand group within Sole Technology, it was positioned within the brand family as a line derived from etnies.

2005 Sub-brand
etnies Plus
Footwear

A historical label focused on limited production and special projects

etnies Plus was a limited-production offshoot label launched by etnies in the 2000s. Trade

etnies Plus was a limited-production offshoot label launched by etnies in the 2000s. Trademark records list it as a brand name for clothing and footwear, while major sneaker media describe it as an etnies sub-label offering shoes produced in smaller quantities or as limited releases, distinct from the regular line. In contrast to etnies’ broad range of core action sports products, etnies Plus was a historical line for special projects and collaborations aimed at select retailers.

2024 Sub-brand
SLB, by etnies
Footwear

A designer offshoot line led by Sal Barbier

SLB, by etnies is a designer-led offshoot line announced by etnies with Sal Barbier as cre

SLB, by etnies is a designer-led offshoot line announced by etnies with Sal Barbier as creative director. etnies officially describes it as a “by etnies line” and presents it as a collection that designs style and function from a skater’s perspective, beginning with the reissue of Sal 23. Unlike etnies’ regular product range or a one-off collaboration, it serves to continuously develop Sal Barbier’s design philosophy and archive. Products under the SLB name are also listed as a collection in the official online store.

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Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about etnies

Country of origin, founding year, categories and parent brands.

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Activities and occasions

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