Saint Laurent

Yves Saint Laurent Beauté is a beauty brand that offers fragrances, makeup, skincare, and other products, serving as the Maison’s namesake line for product development in cosmetics and fragrance. Its business operates under a licensing model, and L’Oréal Group (L’Oréal Luxe) has been reported to have acquired and developed the brand. The European Commission announced its approval of L’Oréal’s acquisition in 2008. The line is positioned separately from the main fashion house’s sub-lines, with a role in the beauty sector.

SAINT LAURENT RIVE GAUCHE is one of the official names of the ready-to-wear line founded by Yves Saint Laurent in 1966. Through the opening of boutiques in Paris, the line sought to enter the ready-to-wear market. Its collections and stores expanded internationally, and its archives and exhibitions have since become points of reference in the brand’s history. Naming revisions from 2012 onward provided an opportunity to reassess the line’s positioning.

Saint Laurent Rive Gauche was a ready-to-wear (RTW) line and boutique launched by Yves Saint Laurent in Paris on September 26, 1966. It was established to systematize ready-to-wear separately from the couture business and extend it to younger people and a broader customer base. Following the opening of the first Paris store, the line expanded overseas. Its establishment and operation were later referenced in brand naming and rebranding, and it is a historical line name. Following the 2012 change in ready-to-wear naming, Rive Gauche is positioned as a historical line name.