Yves Saint Laurent Beauté

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Overview

Tagline

No compromise. Your own rules. Now.
Yves Saint Laurent Beauté is the beauty line of the maison created by designer Yves Saint Laurent. It entered the beauty sector in 1964 with the launch of its first fragrance, “Y,” and introduced its first makeup collection in 1978. In 2008, Yves Saint Laurent Beauté was acquired by L’Oréal from PPR. It currently offers fragrances, makeup, and skincare worldwide under L’Oréal’s luxury division.

Concept

YSL Beauty gives body and soul to a style. Completely liberated, it asserts itself as a collection of icons, with each creation driven by boldness, youth, and the avant-garde.

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Parent brands and sub-brands, ordered by founding year.

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2 brands
Founded
1961
1961 Parent brand
Saint Laurent
Clothing

A licensed line focused on the beauty sector

Yves Saint Laurent Beauté is a beauty brand that offers fragrances, makeup, skincare, and

Yves Saint Laurent Beauté is a beauty brand that offers fragrances, makeup, skincare, and other products, serving as the Maison’s namesake line for product development in cosmetics and fragrance. Its business operates under a licensing model, and L’Oréal Group (L’Oréal Luxe) has been reported to have acquired and developed the brand. The European Commission announced its approval of L’Oréal’s acquisition in 2008. The line is positioned separately from the main fashion house’s sub-lines, with a role in the beauty sector.

1961 Parent brand
Yves Saint Laurent
Clothing

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Brands that share a country of origin, founding period, category or designer.

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