Tagline
Functionality meets style
Concept
The L'Action label follows K-Way’s journey in the exploration of different aspects of the outdoor world. Its sports-inspired styles are defined by technical designs and functional features.
Tagline
Functionality meets style
The L'Action label follows K-Way’s journey in the exploration of different aspects of the outdoor world. Its sports-inspired styles are defined by technical designs and functional features.
Parent brands and sub-brands, ordered by founding year.
A sports line specializing in outdoor functionality
K-Way’s “L'Action” label is a derivative line that embodies sports-derived styles through
K-Way’s “L'Action” label is a derivative line that embodies sports-derived styles through technical design and functional details, within the brand’s exploration of the diverse aspects of the outdoor world. It focuses on product design rooted in activity use. Although it shares a technical orientation, its purpose differs from that of the aesthetics-led K-Way R&D. Its target audience is also clearly distinct from K-Way Petite, which reconfigures sizing and uses for children.
A sports line specializing in outdoor functionality
K-Way’s “L'Action” label is a derivative line that embodies sports-derived styles through
K-Way’s “L'Action” label is a derivative line that embodies sports-derived styles through technical design and functional details, within the brand’s exploration of the diverse aspects of the outdoor world. It focuses on product design rooted in activity use. Although it shares a technical orientation, its purpose differs from that of the aesthetics-led K-Way R&D. Its target audience is also clearly distinct from K-Way Petite, which reconfigures sizing and uses for children.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
K-Way L'Action is from France.
K-Way L'Action was founded in 1965.
K-Way L'Action covers the following categories: Clothing.
K-Way L'Action is a sub-brand of K-Way.