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Baby Dior
Basic information
- Country
- France
- Founded
- 1967
- Category
- Clothing / Accessories / Fragrance / Beauty and cosmetics
Overview
Baby Dior is a baby and kids’ line launched in 1967 by the French maison DIOR. Centered on clothing and accessories for newborns through children, it presents collections that translate the maison’s iconic codes into children’s clothing. Cordelia de Castellane has served as artistic director since 2012, and in recent years the line has also expanded into beauty, including perfumes and skincare for babies.
Parent brands
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Dior 1946
Baby Dior is the House’s sub-line for children and infants, originating with the opening of a boutique in 1967. It later systematized baby fragrances and care products, including cleansing and moisturizing products, through Parfums Christian Dior (the beauty division). In recent years, product introductions including the alcohol-free scented water Bonne Étoile have helped establish its role in systematically developing fragrances and care products for children within the beauty sector.
A line responsible for fragrances and care products for children