szu
Page language: English

Dior

Basic information

Country
France
Founded
1946

Overview

Dior is a luxury maison founded by Christian Dior in 1946 at 30 Avenue Montaigne in Paris, France. With haute couture at its pinnacle, it offers a broad range of women’s and men’s ready-to-wear, leather goods, accessories, jewelry, watches, fragrance, and beauty products. Taking the 1947 “New Look” as an important starting point, the maison presents collections while carrying on its heritage.

Concept

to make women not only more beautiful but also happier.

Sub-brands

  • Miss Dior 1947

    Miss Dior is a fragrance series that was introduced in 1947 and represents the maison. It is positioned as one of Christian Dior’s major early perfumes. In 1967, Miss Dior expanded into ready-to-wear under Philippe Guibourge, a significant part of its history. Today, it is operated primarily as a fragrance collection, while its past ready-to-wear offerings reflect the brand’s history of diversification.

    A flagship line centered on historic perfumes

  • Baby Dior 1967

    Baby Dior is the House’s sub-line for children and infants, originating with the opening of a boutique in 1967. It later systematized baby fragrances and care products, including cleansing and moisturizing products, through Parfums Christian Dior (the beauty division). In recent years, product introductions including the alcohol-free scented water Bonne Étoile have helped establish its role in systematically developing fragrances and care products for children within the beauty sector.

    A line responsible for fragrances and care products for children

  • Dior Homme 2000

    Dior Homme is the name of a men’s fragrance series offered by Parfums Christian Dior and a major category within its beauty division, with products available in multiple interpretations and concentrations, including eau de toilette, intense, and parfum. In terms of its products, it organizes men’s fragrances, while its scope and operations are separate from those of the fashion side, Dior Men (men’s ready-to-wear).

    A line that organizes the Maison’s men’s fragrances

  • Dior Men 2001

    Dior Men is the principal sub-line within Christian Dior Couture overseeing men’s ready-to-wear and accessories. Historically, it carries on the lineage of Dior Homme, and since the changes to the creative structure in 2018, it has officially presented men’s collections under the Dior Men name. Centered on tailoring, it organizes casualwear, shoes, bags, and other categories, and, alongside womenswear, forms a core part of the Maison’s expression of menswear. The fashion division’s Dior Men and the beauty division’s Dior Homme (fragrance) have clearly distinct areas of operation.

    Positioned as the core line in the mainstream of menswear.

  • Dior Maison 2002

    Dior Maison is a sub-line responsible for the Maison’s interiors and lifestyle offering. It presents design for living spaces through tableware, textiles, home objects, and limited-edition furniture. Incorporating motifs from the Maison’s archives, such as Toile de Jouy and Cannage, it extends the Maison’s design and craftsmanship into the home and spatial realm—separately from the fashion division—through limited collaborations and personalization initiatives.

    A line that expresses design motifs and craftsmanship through interiors