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Denim Tears
Basic information
- Country
- United States
- Founded
- 2019
- Category
- Clothing / Accessories / Footwear / Art projects
Overview
Denim Tears is a fashion brand founded in 2019 by American designer Tremaine Emory. Centered on translating African American history and the stories of the African diaspora into clothing, the brand offers streetwear, denim, and other products. Its signature motif is the cotton wreath. Its works are held in the collection of the Metropolitan Museum of Art’s Costume Institute. The brand also collaborates with other brands, including Levi’s and UGG.
Sub-brands
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DENIM BY DENIM TEARS 2025
In December 2025, Denim Tears launched a derivative line that clarified its denim offering—until then presented primarily through collaborations with Levi’s—as an “in-house denim program” developed entirely within the company. Named “DENIM BY DENIM TEARS,” the line applies the cotton wreath motif to the brand’s staple silhouettes, including straight and loose fits, as well as trucker jackets. Within the main apparel range, it is positioned as a distinct line that presents denim as a core product.
A core line dedicated to in-house denim production