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Stüssy

Basic information

Country
United States
Founded
1980

Overview

Stüssy is an apparel brand founded in 1980 in Laguna Beach, California, USA, by Sean Stüssy, who made surfboards. The brand developed from items featuring his handwritten signature logo on T-shirts and caps, and focuses on streetwear associated with surf, skate, hip-hop, and other cultures. It is currently sold at chapter stores and retailers around the world.

Sub-brands

  • Stussy Women 1980

    A women’s-oriented offshoot line of Stüssy, it builds on the main offering, which centers on menswear and unisex styles, while presenting seasonal collections focused on women’s silhouettes and assortments of items such as outerwear, bottoms, and dresses. It retains the brand’s graphics and use of logos while positioning its designs to function as a women’s wardrobe, extending the main line’s world to female customers.

    A line that extends the main offering to womenswear

  • Stussy Deluxe 2005

    Among Stüssy’s derivative lines, it is positioned as a premium line distinguished by production in Japan. It has developed offerings centered on classic elements such as shirts and outerwear, with greater emphasis on materials and construction. While retaining the main line’s street context, it serves to expand the lineup upward through more elevated product design, and is also used for distribution through chapter stores and online, as well as for collaborative projects with other brands.

    A quality-focused line that expands the lineup upward

  • STUSSY Livin’ GENERAL STORE 2011

    A lifestyle-oriented line developed from Stüssy’s apparel-focused main line to extend its offerings into lifestyle goods and home goods. It is stated to have originated in Tokyo in 2011, and features an edited selection that includes coffee-related accessories, everyday items such as mats, tools, and some apparel. While the main line focuses on what people wear, this line serves to create more points of connection with everyday living.

    A derivative line extending into lifestyle goods