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STUSSY Livin’ GENERAL STORE
Basic information
- Country
- Japan
- Founded
- 2011
- Category
- Lifestyle products / Clothing
Overview
STUSSY Livin’ GENERAL STORE is a lifestyle label by Stüssy, launched by Stüssy Japan in 2011. Under the direction of Landscape Products, it offers a cross-category range of items for everyday life, including loungewear, interiors, amenities, and tools. In addition to its original products, it selects timeless everyday goods made by manufacturers around the world from its own perspective, with the aim of proposing “new values.”
Concept
New values
Parent brands
-
Stüssy 1980
A lifestyle-oriented line developed from Stüssy’s apparel-focused main line to extend its offerings into lifestyle goods and home goods. It is stated to have originated in Tokyo in 2011, and features an edited selection that includes coffee-related accessories, everyday items such as mats, tools, and some apparel. While the main line focuses on what people wear, this line serves to create more points of connection with everyday living.
A derivative line extending into lifestyle goods