MAUI and Sons

MAUI GIRL is identified in trademark records and licensing-related materials as the name of a clothing brand associated with MAUI AND SONS. It has been developed as a line offering products and collections for women, extending the core surf and lifestyle offering to women. Its target audience differs from that of MAUI KIDS, which is for boys, and MAUI PRINCESS, which is for girls; it is positioned as the women’s line within the brand family. ([trademarkelite.com](https://www.trademarkelite.com/europe/trademark/trademark-detail/003374162/maui-girl?utm_source=openai))

MAUI PRINCESS is a brand name registered for clothing under MAUI AND SONS. The registered items include shirts, skirts, and swimwear, and product offerings of swimwear and shorts for girls have also been confirmed. It is a label distinct from the main surf and lifestyle line for adults, serving as the label for girls’ products, unlike MAUI KIDS, a line for boys. ([trademarks.justia.com](https://trademarks.justia.com/785/23/maui-78523628.html?utm_source=openai))

MAUI KIDS is a children’s label that the authorized licensee of MAUI & SONS explicitly describes as the brand’s line for boys aged 2–12. It brings an active lifestyle, including surfing and skateboarding, into children’s clothing, with a target age group distinct from that of the adult core line. The official sales site also treats “Kids” as a separate product category, and within the brand family this line serves the children’s segment. ([alexanderswearintl.wixsite.com](https://alexanderswearintl.wixsite.com/alexanders-wear-intl/brands?utm_source=openai))