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SCREEN STARS
Basic information
- Country
- United States
- Founded
- 1980
- Category
- Clothing
Overview
SCREEN STARS is one of the brands of American apparel manufacturer Fruit of the Loom, and has been offered as blank T-shirts for printing. In 1980, Fruit of the Loom branded it as Screen Stars for the “imprint” market serving screen printing. After a 20-year hiatus, Westside Merchandising partnered with Fruit of the Loom to revive Screen Stars, reproducing the bodies from the 1980s and 1990s.
Tagline
THE HOLY GRAIL OF VINTAGE TEES IS BACK
Parent brands
-
FRUIT OF THE LOOM 1851
Screen Stars was revived as a T-shirt brand originating from the Fruit of the Loom family, carrying forward the name for blank T-shirts established in the 1980s and 1990s. The current Screen Stars Best works with Fruit of the Loom to rework blanks featuring single-needle stitching and vintage washes. Separate from Fruit of the Loom’s own line, which focuses on innerwear, it is positioned as a base for graphic T-shirts and licensed T-shirts.
A revived line carrying forward the vintage T-shirt tradition.