Adrianna Papell

An independent occasionwear brand within Adrianna Papell’s official brand family. In contrast to the flagship brand’s classic dresses and tailoring, it emphasizes ornamentation and couture-inspired expression for special celebrations and formal occasions. Unlike ADRIANNA by Adrianna Papell, which serves everyday dressing and a broad range of occasions, it covers the brand family’s formalwear segment, centering on evening dresses and glamorous ceremony wear.

After Adrianna Papell acquired Weddington Way, the name was relaunched in 2019 as a bridesmaid-wear collection. Unlike the flagship brand’s versatile dresses and Adrianna Papell Platinum’s bridal attire, it centered on dresses for wedding bridesmaids that were easy to coordinate by choosing colors and silhouettes. It was developed as a wedding-related line bearing the Adrianna Papell name, but is no longer included in the official brand family list.

A collection of wedding dresses and bridesmaid dresses launched by Adrianna Papell to expand into the bridal market. While the regular Adrianna Papell line covers a wide range of occasions, from officewear to evening dresses, Platinum specializes in attire for brides and bridal parties and is offered by order through bridal salons and boutiques. As a dedicated collection bearing the brand name, it serves the wedding attire segment of the brand family.

An independent line developed within Adrianna Papell’s occasionwear brand family. Its name and direction were presented during a line reorganization in 2023. Unlike the glamorous formalwear of Aidan Mattox by Adrianna Papell, it focused on contemporary styles featuring clean silhouettes and vivid colors and patterns. It is not listed in the current official family brand lineup and is positioned as a line offered in the past.

A sister brand within the brand family launched by Adrianna Papell in early 2024, it is also officially presented under the name “by Adrianna Papell.” While the flagship brand is centered on classic tailoring, it offers more trend-driven, contemporary styles spanning daywear to eveningwear. Whereas Aidan Mattox by Adrianna Papell is positioned for formal special occasions, this line offers a broader range of looks that can also be worn during the day.