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ACG

Basic information

Country
United States
Founded
1989

Overview

ACG is an outdoor performance brand/line launched by US-based Nike in 1989; its name derives from “All Conditions Gear.” It offers footwear, apparel, and gear for trail running, hiking, climbing, and outdoor exploration. Guided by high performance, durability, versatility, and functionality, its philosophy is to support athletes in all weather conditions and terrain. It currently operates globally with Run, Hike, and Explore as its main areas. It is one of Nike’s leading outdoor lines.

Concept

Start with the outdoor athlete. Design for sport. Build for the environment. Bring it all together.

Tagline

You Must Be This Wild To Ride.

Parent brands

  • Nike 1964

    ACG, whose full name is All Conditions Gear, is Nike’s outdoor performance brand and was reintroduced as a dedicated brand in 2026. Its main areas are trail running, hiking, and exploration, with shoes, apparel, and accessories organized according to terrain, weather, and activity. While developing the outdoor product range previously presented under the Nike ACG name, it also integrates Nike Trail and oversees collaborations with the All Conditions Racing Department and trail races. Unlike Nike Running and Nike Sportswear, it is positioned as overseeing the broader outdoor category for athletes active in natural environments.

    A reintroduced dedicated brand overseeing outdoor performance