Tagline
Always here, always true, always lasting forever.
American Apparel is a Los Angeles-based apparel brand (retail and manufacturing) founded in 1989 by Canadian entrepreneur Dov Charney, offering a range centered on basics such as T-shirts and underwear. Its approach, which includes handling design and creative work in-house, underpins its stated 100% commitment to quality and its focus on sustainability and social awareness through the Made with Respect™ initiative. It currently operates as a Gildan brand, with online sales continuing.
Concept
Our origins are rooted in a philosophy that values the true essence of style, durability, and 100% commitment to quality.