Tagline
Climb. Ski. Run. Hike.
Black Diamond is an outdoor equipment brand founded in the United States in 1989 by former Chouinard Equipment employees, including Peter Metcalf and Maria Kreiner, who took over the company. It offers gear, apparel, and footwear for climbing, mountaineering, backcountry skiing, trekking, and trail running. Guided by its official vision, “To be one with the sports we serve,” the brand is based in Salt Lake City, Utah, and operates worldwide, with a development approach centered on hands-on use and repeated cycles of design, engineering, manufacturing, and testing.
Concept
To be one with the sports we serve.