Tagline
Timeless American style for modern living
Concept
Gap Home embodies the brand’s optimistic, modern American style that bridges the gaps between individuals, generations and cultures.
Tagline
Timeless American style for modern living
Gap Home embodies the brand’s optimistic, modern American style that bridges the gaps between individuals, generations and cultures.
Parent brands and sub-brands, ordered by founding year.
A line that extends into the home category
As a collection derived from Gap, it serves to extend the brand’s offerings from Gap’s app
As a collection derived from Gap, it serves to extend the brand’s offerings from Gap’s apparel-centered focus into the “home” category. It is discussed alongside family-oriented offerings such as GapKids and babyGap, and is positioned as broadening the occasions for which the Gap brand is used by creating points of connection with areas of daily life beyond clothing (an axis of expansion into a different domain from other apparel-derived lines).
A line that extends into the home category
As a collection derived from Gap, it serves to extend the brand’s offerings from Gap’s app
As a collection derived from Gap, it serves to extend the brand’s offerings from Gap’s apparel-centered focus into the “home” category. It is discussed alongside family-oriented offerings such as GapKids and babyGap, and is positioned as broadening the occasions for which the Gap brand is used by creating points of connection with areas of daily life beyond clothing (an axis of expansion into a different domain from other apparel-derived lines).
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
Gap Home is from United States.
Gap Home was founded in 2021.
Gap Home covers the following categories: Lifestyle products, Textiles and material technology.
Gap Home is a sub-brand of GAP.