Gap Home

Primary categories

Related categories

Overview

Tagline

Timeless American style for modern living
Gap Home is a home brand launched in 2021 by the American brand GAP through a strategic partnership with Walmart. In addition to bedding, bath, tableware and home décor, it offers furniture, rugs and other products, and is sold in the United States primarily through Walmart’s online store. Its range also includes products made with organic cotton and recycled materials.

Concept

Gap Home embodies the brand’s optimistic, modern American style that bridges the gaps between individuals, generations and cultures.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
1969
1969 Parent brand
GAP
Clothing

A line that extends into the home category

As a collection derived from Gap, it serves to extend the brand’s offerings from Gap’s app

As a collection derived from Gap, it serves to extend the brand’s offerings from Gap’s apparel-centered focus into the “home” category. It is discussed alongside family-oriented offerings such as GapKids and babyGap, and is positioned as broadening the occasions for which the Gap brand is used by creating points of connection with areas of daily life beyond clothing (an axis of expansion into a different domain from other apparel-derived lines).

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Gap Home

Country of origin, founding year, categories and parent brands.