AIREI

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: United States
Founded: 2021 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from United States

Overview

Tagline

Celebrating the human touch

AIREI is a contemporary fashion brand founded in Los Angeles, United States, in 2021 by designer Drew Curry. Centered on deconstruction and reconstruction, it presents collections that emphasize the imperfections of garments and the human touch of craftsmanship, using natural materials such as handwoven khadi and hand-finishing. Each piece is finished by hand by artisans and bears a signature and serial number. The brand is stocked by Dover Street Market and SSENSE, among others, and was selected as a semifinalist for the 2022 LVMH Prize.

Concept

Through AIREI, Drew’s hope is to highlight the human touch by allowing the imperfections of the garments to become the focus.

AIREI characteristics

Main traits of AIREI

Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of AIREI relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Collaboration partners

Dates and partner brands

All collaborations

2024.02.29

ASICS

As a limited collaboration with AIREI, GEL-QUANTUM KINETIC was released on February 29, 2024. Limited to 30 pairs, it was offered at Dover Street Market Los Angeles (during an in-store event).