ERL Kids

Basic information

Country: United States
Founded: 2021
Category: Clothing

Overview

ERL Kids is a children's line launched by ERL, a fashion brand based in Venice Beach, California, in the United States, for the Fall/Winter 2021 season. Created by Eli Russell Linnetz, it centers on Americana and Venice Beach culture and primarily offers apparel for ages 2–12. It translates ERL's worldview for children and is characterized by unisex designs.

Concept

It celebrates the spirit of Americana and Venice Beach, California, and is a natural extension of the ERL universe, which was established when the collection first debuted in January 2020 as part of the Dover Street Market Paris showroom.

Tagline

ERL Kids Venice Beach California

Parent brands

ERL 2018

ERL Kids is a kidswear line developed by ERL under the name “ERL Kids.” Like the adult line ERL, it offers a range of items centered on graphic expression and the use of color (including tops, knitwear, and outerwear), adapted to children’s sizes. It has a kids-specific pathway separate from ERL itself, with dedicated labeling and handling, and is positioned within the brand’s lineup as an extension line serving a distinct age segment.

A derivative line specializing in kidswear