ERL

Country

United States

Founded

2018

Category

Clothing / Accessories

ERL is a ready-to-wear brand founded in 2018 by Eli Russell Linnetz, based in Venice Beach, Los Angeles, California, USA. It presented its first full menswear collection in January 2020 and has since expanded into womenswear, suiting, accessories, and kidswear. The designer personally oversees visual production in-house, including shoots, casting, lookbooks, and campaign production. In 2022, ERL received the Karl Lagerfeld Prize at the LVMH Prize.

capturing the colorful and laid-back spirit of California with simple, sensual takes on all-American staples.

• ERL Kids 2021

  ERL Kids is a kidswear line developed by ERL under the name “ERL Kids.” Like the adult line ERL, it offers a range of items centered on graphic expression and the use of color (including tops, knitwear, and outerwear), adapted to children’s sizes. It has a kids-specific pathway separate from ERL itself, with dedicated labeling and handling, and is positioned within the brand’s lineup as an extension line serving a distinct age segment.

  A derivative line specializing in kidswear