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Alternative Youth

Alternative Youth

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Country: United States
Founded: 2018 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from United States

Overview

Tagline

Eco-conscious habits should start young

Alternative Youth is a youth-oriented line launched in 2018 by Alternative Apparel, based in Atlanta, Georgia, USA. Alternative Apparel is a brand founded by Greg Alterman in 1995. The line reworks the brand’s classic adult styles for children and teens, offering unisex daily wear such as T-shirts, hoodies, sweatshirts, and pants. Guided by the phrase “Eco-conscious habits should start young,” it offers basic clothing for growing children, centered on environmentally conscious materials and a soft feel.

Concept

We’ve taken our favorite styles and turned them into fun-sized basics. Soft as ever, these unisex styles will keep kids comfortable and confident as they grow.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1995

Year Brand Category Description

1995

alternative

Parent brand

Clothing

A children’s derivative line extending into the youth market

Alternative Youth is a line for children and young people that adapts Alternative Apparel’

Alternative Youth is a line for children and young people that adapts Alternative Apparel’s signature adult styles to youth sizing and specifications. Centered on T-shirts, hoodies, sweatshirts, and pants, it is organized around unisex basics and carries forward the parent brand’s use of soft materials and environmentally conscious direction. Announced in 2018, it is a derivative line that broadens the age range and size offering beyond the main adult line.

1995 Parent brand

alternative

Clothing

A children’s derivative line extending into the youth market

Alternative Youth is a line for children and young people that adapts Alternative Apparel’