alternative

Alternative Earth was an eco-oriented offshoot line developed by Alternative Apparel that placed environmental considerations front and center. Its product range used organic cotton, recycled polyester, low-impact dyeing, and other approaches, presenting a materials and production concept distinct from the main line. It was an in-brand label that offered an early indication of Alternative Apparel’s sustainability strategy, but its development as an independent sub-brand later ended, and the materials and environmental considerations it adopted were integrated into products and packaging across the brand.

Alternative Youth is a line for children and young people that adapts Alternative Apparel’s signature adult styles to youth sizing and specifications. Centered on T-shirts, hoodies, sweatshirts, and pants, it is organized around unisex basics and carries forward the parent brand’s use of soft materials and environmentally conscious direction. Announced in 2018, it is a derivative line that broadens the age range and size offering beyond the main adult line.