Tagline
Live as yourself
ICB is a Japanese women’s fashion brand introduced by Onward Kashiyama in 1995 and born in New York. The brand name is an acronym for International Concept Brand. With “Live as yourself” as its guiding phrase, it focuses on jackets for working women and proposes effortless styles that can be worn both on and off the job. Its collections are simple and refined, with Sharp & Modern as their core aesthetic.
Concept
An era in which each person’s individuality comes into focus. Rather than dressing up, a focus on being true to oneself; rather than what is in fashion, on what suits oneself. With a focus on jackets for working women, effortless styles that can be worn both on and off the job are proposed. Clothing that fulfills each person’s vision of who they want to be; clothing that lets each person become who they want to be.