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Tagline
A CATEGORY OF ONE.
BREAK THE MOLDS! (Don’t conform)
Parent brands and sub-brands, ordered by founding year.
A special offering line presented separately alongside the main brand
The official DITA website presents it as a separate brand destination alongside DITA Lanci
The official DITA website presents it as a separate brand destination alongside DITA Lancier, with a dedicated page and brand logo. The site presents EPILUXURY as an independent eyewear brand that, drawing on DITA’s Japanese craftsmanship and design standards, serves as a special offering distinct from the regular collections.
A second line that broadens its appeal through use-specific products
A function-focused line presented as a distinct brand on DITA’s official website, centered
A function-focused line presented as a distinct brand on DITA’s official website, centered on lens technologies divided across three environments—Land, Sea, and Air—and optimized for uses such as driving and marine activities. Its products are positioned at a lower price point than the main DITA collections, and it is presented as a second line that emphasizes functionality over ornamentation.
A special offering line presented separately alongside the main brand
The official DITA website presents it as a separate brand destination alongside DITA Lanci
The official DITA website presents it as a separate brand destination alongside DITA Lancier, with a dedicated page and brand logo. The site presents EPILUXURY as an independent eyewear brand that, drawing on DITA’s Japanese craftsmanship and design standards, serves as a special offering distinct from the regular collections.
A second line that broadens its appeal through use-specific products
A function-focused line presented as a distinct brand on DITA’s official website, centered
A function-focused line presented as a distinct brand on DITA’s official website, centered on lens technologies divided across three environments—Land, Sea, and Air—and optimized for uses such as driving and marine activities. Its products are positioned at a lower price point than the main DITA collections, and it is presented as a second line that emphasizes functionality over ornamentation.
Dates and partner brands
The DITA×visvim sunglasses are presented as a “second” collaboration. Details include a Zyle acetate frame, a black/red color scheme, and an elk leather case.
Eyewear by DITA × visvim. Based on DITA’s shapes, it features additions such as black fleck and tortoiseshell colorways, a veg-dyed leather case, and etching by the Free International Laboratory.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
Dita is from United States.
Dita was founded in 1995.
Dita covers the following categories: Eyewear.