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DITA EPILUXURY

DITA EPILUXURY

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Country: United States
Founded: 2019 2010s
Category: Eyewear
Related brands: Eyewear brands founded in the 2010s Eyewear brands from United States

Overview

Tagline

EPILUXURY is a rallying cry

The eyewear concept DITA EPILUXURY, rooted in DITA’s EPI-LUXURY vision, began with the question “What is luxury?” posed by DITA Group CEO Micky Dhillon in 2015 and launched in 2019. “EPI” means “above” in Greek, and EPILUXURY refers to “above luxury.” Centered on meeting five tenets—functionality, engineering, craftsmanship, timeless design, and personal exclusivity—it aims to jointly develop products and services that advance craftsmanship, with eyewear as an entry point.

Concept

Loosely translated, EPILUXURY means “above luxury.”

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1995

Year Brand Category Description

1995

Dita

Parent brand

Eyewear

A special offering line presented separately alongside the main brand

The official DITA website presents it as a separate brand destination alongside DITA Lanci

The official DITA website presents it as a separate brand destination alongside DITA Lancier, with a dedicated page and brand logo. The site presents EPILUXURY as an independent eyewear brand that, drawing on DITA’s Japanese craftsmanship and design standards, serves as a special offering distinct from the regular collections.

1995 Parent brand

Dita

Eyewear

A special offering line presented separately alongside the main brand

The official DITA website presents it as a separate brand destination alongside DITA Lanci