ATG by Wrangler is an outdoor-focused line launched in 2019 by US-based Wrangler. As its name, All Terrain Gear, suggests, it offers men’s and women’s apparel designed for activities ranging from everyday wear to hiking, camping, fishing, and hunting. The line emphasizes functionality, durability, and versatility, with designs centered on combining everyday wearability with outdoor performance. Its stated philosophy is to encourage people to get outside and explore, and to make the outdoors enjoyable for everyone. It also offers collections such as Hunter and Angler.
Concept
All Terrain Gear by Wrangler is about inspiring people to get outside and explore. We believe in making the outdoors accessible to all.