Wrangler

Cowboy Cut is Wrangler’s core line of Western wear, dating back to the brand’s founding. Its three-dimensional cut designed for riding and rodeo, hem design suited to boots, and continued offerings of classic denim form the mainstream of Wrangler. Unlike the contemporary 20X, the more lifestyle-oriented Retro, and the function-focused RIGGS Workwear, it is positioned as the line that most directly represents the brand’s Western wear heritage.

Rustler is a separately named denim and workwear line within the Wrangler brand family. Centered on jeans for everyday work and outdoor use, it emphasizes functionality and a broad range of sizes, and serves mass-market and everyday consumers more than the Wrangler brand itself. It is not merely a sibling brand of Kontoor Brands; the company’s official Wrangler brand page and annual report explicitly identify Rustler as a Wrangler sub-brand.

Wrangler Rugged Wear is a casual line that brings Wrangler’s durability to everyday wear and outdoor living. Its offerings include relaxed-fit jeans, denim jackets, lined items, and carpenter jeans, serving a broad range of everyday uses unlike the western-specific Cowboy Cut or the work-oriented RIGGS Workwear. The official website continues to organize its products as a separate collection.

20X is a men’s western-inspired line within the Wrangler brand family. Based on the cowboy cut, it offers styling that combines modern fits and washes with shirts and jackets, serving as an entry point to contemporary western wear distinct from the traditional core line, Cowboy Cut. It continues to be offered as an official Wrangler collection, and corporate materials from Kontoor Brands explicitly identify it as a sub-brand and product line within Wrangler.

RIGGS Workwear by Wrangler is a workwear-specialist line derived from Wrangler. It is designed with a focus on functionality for work sites, including reinforced construction, tool pockets, cargo pockets, and materials selected with durability in mind. In contrast to Cowboy Cut, which has Western style at its core, and everyday Retro, it is positioned as a line that clearly emphasizes practicality as workwear. It continues to offer workwear for men and women.

Aura from the Women at Wrangler is a women’s line derived from Wrangler’s women’s division. It emphasizes fit designed to suit different body shapes and stretch, offering silhouettes specifically for women that differ from conventional Western staples. Wrangler’s official website presents it as a representative stretch-jeans line, and materials from Kontoor Brands also treat it as a sub-brand within Wrangler.

Rock 47 by Wrangler is an independent line name that includes licensed offerings derived from Wrangler’s Western context. Through Western shirts, jeans, accessories, and other items, it presented decorative Western clothing associated with rodeo and country music. Corporate materials describe it as a derivative line serving a more decorative, casual Western segment, distinct from Wrangler’s regular core denim and workwear lines.

Wrangler Retro is a line derived from Wrangler that extends Wrangler’s Western heritage into contemporary casualwear. It offers bootcut and straight jeans, snap shirts, and Western-inspired patterns and details for men, women, and children. While Cowboy Cut represents functionality and tradition, Retro’s role is to incorporate elements of past Western clothing into everyday styling.

ATG by Wrangler is a functional line that extends Wrangler's denim heritage into outdoor and activewear. It offers cargo pants, utility pants, technical shirts, performance polos, and other items, emphasizing ease of movement and storage for outdoor activities. While RIGGS Workwear primarily targets work sites, ATG is positioned as an entry point for a wide range of outdoor uses, such as hiking and travel.

Wrangler Premium Patch is a line within Wrangler’s range of products for children. It focuses mainly on jeans for girls and adapts the parent brand’s denim designs to children’s sizes and fits. Unlike adult-oriented lines such as Cowboy Cut and Retro, it targets a different age group and serves to extend the Wrangler brand experience to junior customers. Kontoor Brands materials also include it among Wrangler’s sub-brands and collections.