Cowboy Cut

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Overview

Cowboy Cut is a signature denim line in the westernwear range of U.S.-born Wrangler. It developed from the 13MWZ, created for rodeo in 1947, and today offers jeans in fits including Original, Slim, and Relaxed, as well as shirts and jackets. Rodeo Ben, also known as Bernard Lichtenstein, worked on the early designs, which center on durability and practicality for cowboys and rodeo competitors. The line remains part of Wrangler’s current collection.

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1 brands
Founded
1947
1947 Parent brand
Wrangler
Clothing

A classic line at the core of Western wear

Cowboy Cut is Wrangler’s core line of Western wear, dating back to the brand’s founding. I

Cowboy Cut is Wrangler’s core line of Western wear, dating back to the brand’s founding. Its three-dimensional cut designed for riding and rodeo, hem design suited to boots, and continued offerings of classic denim form the mainstream of Wrangler. Unlike the contemporary 20X, the more lifestyle-oriented Retro, and the function-focused RIGGS Workwear, it is positioned as the line that most directly represents the brand’s Western wear heritage.

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Country of origin, founding year, categories and parent brands.

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