Rustler

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Overview

Tagline

Hard Working Jeans… Guaranteed.®
Rustler is a denim brand launched in 1965 by the U.S. apparel company Blue Bell. It has offered durable, basic workwear for the mass market, including men's jeans and canvas work pants. Official materials use the slogan “Hard Working Jeans… Guaranteed.®” and the brand is now positioned in Kontoor Brands' brand portfolio as a sub-brand of Wrangler.

Related brands

Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1947
1947 Parent brand
Wrangler
Clothing

A line serving the accessible everyday market

Rustler is a separately named denim and workwear line within the Wrangler brand family. Ce

Rustler is a separately named denim and workwear line within the Wrangler brand family. Centered on jeans for everyday work and outdoor use, it emphasizes functionality and a broad range of sizes, and serves mass-market and everyday consumers more than the Wrangler brand itself. It is not merely a sibling brand of Kontoor Brands; the company’s official Wrangler brand page and annual report explicitly identify Rustler as a Wrangler sub-brand.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Rustler

Country of origin, founding year, categories and parent brands.

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