20X

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Overview

Tagline

made for moments that call for confidence, from arena nights to weekends out.
20X is a line derived from the American westernwear brand Wrangler. Launched in 1994, it offers jeans as its central product, along with western shirts and other items. As a collection for today’s cowboys, it centers on functionality suited to rodeos and competitions, as well as western styles that are easy to incorporate into everyday wear. It is still sold as an official Wrangler line.

Concept

Built for today's cowboy

Related brands

Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1947
1947 Parent brand
Wrangler
Clothing

A men’s line focused on contemporary western wear

20X is a men’s western-inspired line within the Wrangler brand family. Based on the cowboy

20X is a men’s western-inspired line within the Wrangler brand family. Based on the cowboy cut, it offers styling that combines modern fits and washes with shirts and jackets, serving as an entry point to contemporary western wear distinct from the traditional core line, Cowboy Cut. It continues to be offered as an official Wrangler collection, and corporate materials from Kontoor Brands explicitly identify it as a sub-brand and product line within Wrangler.

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Brands that share a country of origin, founding period, category or designer.

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