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Old Navy
Basic information
- Country
- United States
- Founded
- 1994
- Category
- Clothing / Bags / Accessories / Footwear / Eyewear / Fragrance / Beauty and cosmetics
Overview
Old Navy is an apparel and accessories brand launched by Gap Inc. in California, USA, in 1994. It offers a broad range of casualwear and everyday essentials at affordable prices for the whole family, including women, men, kids, and babies. Guided by “Democracy of Style,” it operates primarily through its own stores and online across North America and other countries.
Concept
Democracy of Style
Sub-brands
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Active by Old Navy 2011
A derivative line presented in a sub-brand-like manner by Old Navy to strengthen its activewear offering, centered on athletic uses such as running, training, and yoga. It foregrounded functional features such as moisture-wicking and quick-drying performance (Go-Dry). In 2015, an advertising campaign featuring the “Built for Play” message clarified its positioning as serving demand for exercise and performance, distinct from “everyday casual” wear for families. It was also presented as “Old Navy Active” in advertising and product labeling, serving to bring sportswear and athleisure together within Old Navy.
An activewear offshoot line focused on functional performance