DC Shoes is an action sports footwear and apparel brand founded in California, USA, in 1994 by Damon Way, Ken Block, and others. It focuses on shoes, boots, apparel, and accessories for skateboarding and snowboarding, and operates globally with teams of professional riders and skaters at the core of its marketing. It is currently operated as part of the Boardriders portfolio under Authentic Brands Group.
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DC Shoes
- Country
- United States
- Category
Primary categories
Related categories
Overview
Related brands
Parent brands and sub-brands, ordered by founding year.
- Related brands
- 3 brands
- Founded
- 2008-2018
Year
Brand
Category
Description
2008
DC Life
Sub-brand
Footwear
A premium line with a fashion-oriented focus
DC Life (also styled DC LIFE Collection) is a fashion- and lifestyle-oriented offshoot lin
DC Life (also styled DC LIFE Collection) is a fashion- and lifestyle-oriented offshoot line developed by DC Shoes. Introduced around 2008, it focused mainly on footwear and apparel reflecting elements of art and music and a premium feel in their materials. Compared with the core line, which emphasizes skate performance, it prioritizes design and materials and is distinguished by sales through dedicated retailers and limited releases. Within DC’s lineup, it serves to broaden the more fashion-oriented, everyday entry point.
2011
DC NVRBRKN
Sub-brand
Clothing
A street-oriented lifestyle line
DC NVRBRKN (examples of how the name is written: NVRBRKN. / DC NVRBRKN) is an urban, stree
DC NVRBRKN (examples of how the name is written: NVRBRKN. / DC NVRBRKN) is an urban, street- and lifestyle-oriented offshoot line launched by DC Shoes. Introduced around 2011, it was developed mainly through limited-edition models and collaborations under the leadership of the design and marketing teams. The trademark is held by DC Shoes, Inc. Unlike the traditional technical line for skateboarding, it is positioned as a product range that emphasizes fashion and urban culture.
2018
DC Reserve
Sub-brand
Footwear
A premium-oriented program for limited reissues and collaborations
DC Reserve is a program/derivative line officially operated by DC Shoes, centered on limit
DC Reserve is a program/derivative line officially operated by DC Shoes, centered on limited reissues and collaborations. It offers heritage model reissues and small-production collaboration capsules through dedicated drops and selected stockists, serving a collector-oriented and more premium-leaning role separate from the regular collections. It is positioned as a systematic platform for limited projects drawing on the brand’s roots and archives.
2008
Sub-brand
DC Life
Footwear
A premium line with a fashion-oriented focus
DC Life (also styled DC LIFE Collection) is a fashion- and lifestyle-oriented offshoot lin
DC Life (also styled DC LIFE Collection) is a fashion- and lifestyle-oriented offshoot line developed by DC Shoes. Introduced around 2008, it focused mainly on footwear and apparel reflecting elements of art and music and a premium feel in their materials. Compared with the core line, which emphasizes skate performance, it prioritizes design and materials and is distinguished by sales through dedicated retailers and limited releases. Within DC’s lineup, it serves to broaden the more fashion-oriented, everyday entry point.
2011
Sub-brand
DC NVRBRKN
Clothing
A street-oriented lifestyle line
DC NVRBRKN (examples of how the name is written: NVRBRKN. / DC NVRBRKN) is an urban, stree
DC NVRBRKN (examples of how the name is written: NVRBRKN. / DC NVRBRKN) is an urban, street- and lifestyle-oriented offshoot line launched by DC Shoes. Introduced around 2011, it was developed mainly through limited-edition models and collaborations under the leadership of the design and marketing teams. The trademark is held by DC Shoes, Inc. Unlike the traditional technical line for skateboarding, it is positioned as a product range that emphasizes fashion and urban culture.
2018
Sub-brand
DC Reserve
Footwear
A premium-oriented program for limited reissues and collaborations
DC Reserve is a program/derivative line officially operated by DC Shoes, centered on limit
DC Reserve is a program/derivative line officially operated by DC Shoes, centered on limited reissues and collaborations. It offers heritage model reissues and small-production collaboration capsules through dedicated drops and selected stockists, serving a collector-oriented and more premium-leaning role separate from the regular collections. It is positioned as a systematic platform for limited projects drawing on the brand’s roots and archives.
Brands with shared characteristics
Brands that share a country of origin, founding period, category or designer.
Footwear brands from United States founded in the 1990s
Converse One Star
United States
Founded in 1993
Footwear
In common
Footwear brands from United States founded in the 1990s
Jordan
United States
Founded in 1997
Footwear
In common
Footwear brands from United States founded in the 1990s
Jordan Brand
United States
Founded in 1997
Footwear
In common
Footwear brands from United States founded in the 1990s
Timberland PRO
United States
Founded in 1999
Footwear
In common
Footwear brands from United States founded in the 1990s
Brands from United States founded in 1994
Gap Factory
United States
Founded in 1994
Clothing
In common
Brands from United States founded in 1994
Old Navy
United States
Founded in 1994
Clothing
In common
Brands from United States founded in 1994
Rick Owens
United States
Founded in 1994
Clothing
In common
Brands from United States founded in 1994
STEVEN ALAN
United States
Founded in 1994
Clothing
In common
Brands from United States founded in 1994
Frequently asked questions about DC Shoes
Country of origin, founding year, categories and parent brands.
DC Shoes is from United States.
DC Shoes was founded in 1994.
DC Shoes covers the following categories: Footwear, Clothing, Accessories.