DC NVRBRKN

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Overview

Tagline

NEVER COMPROMISE.
DC NVRBRKN is a lifestyle extension line by American brand DC Shoes. Launched in New York in 2011, it had DC’s in-house creative team, including Hommy Diaz, handle product and marketing. Centered on footwear and apparel, it is guided by the principle “Never Broken” (overcoming adversity) and is distinguished by a “broken star” logo that deconstructs DC’s seven-point star.

Concept

Never underestimate your opponent, never compromise, and never quit.

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1 brands
Founded
1994
1994 Parent brand
DC Shoes
Footwear

A street-oriented lifestyle line

DC NVRBRKN (examples of how the name is written: NVRBRKN. / DC NVRBRKN) is an urban, stree

DC NVRBRKN (examples of how the name is written: NVRBRKN. / DC NVRBRKN) is an urban, street- and lifestyle-oriented offshoot line launched by DC Shoes. Introduced around 2011, it was developed mainly through limited-edition models and collaborations under the leadership of the design and marketing teams. The trademark is held by DC Shoes, Inc. Unlike the traditional technical line for skateboarding, it is positioned as a product range that emphasizes fashion and urban culture.

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