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Active by Old Navy
Basic information
- Country
- United States
- Founded
- 2011
- Category
- Clothing
Overview
Active by Old Navy is an activewear sub-line offered by the U.S.-based casual brand Old Navy since around 2011. Designed for activities such as running, training, and yoga, it is available across a wide range of categories for men, women, and children. It features functional properties such as moisture-wicking and quick-drying technology (including Go-Dry) and has used “Built for Play” to position the brand in the activewear space.
Tagline
Built for Play
Parent brands
-
Old Navy 1994
A derivative line presented in a sub-brand-like manner by Old Navy to strengthen its activewear offering, centered on athletic uses such as running, training, and yoga. It foregrounded functional features such as moisture-wicking and quick-drying performance (Go-Dry). In 2015, an advertising campaign featuring the “Built for Play” message clarified its positioning as serving demand for exercise and performance, distinct from “everyday casual” wear for families. It was also presented as “Old Navy Active” in advertising and product labeling, serving to bring sportswear and athleisure together within Old Navy.
An activewear offshoot line focused on functional performance