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Disney Junior

Disney Junior

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Country: United States
Founded: 2011 2010s
Category: Art projects Clothing Lifestyle products
Related brands: Art projects brands founded in the 2010s Art projects brands from United States

Overview

Tagline

Wonders start here

Disney Junior is Disney’s preschool television brand in the United States. Disney-ABC Television Group revamped Playhouse Disney and rebranded it as “Disney Junior” on February 14, 2011, as a preschool block on Disney Channel. It broadcasts programming combining live-action and animation, primarily for children ages 2–6. Its mission is “to encourage children to explore the world and develop their creativity through their rich imagination.” Its slogan is “Wonders start here.”

Concept

Encouraging children to explore the world and develop their creativity through their rich imagination

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1923

Year Brand Category Description

1923

Disney

Parent brand

Clothing

A channel for the youngest preschool age group

Disney Junior is a preschool-focused brand that began as a programming block on Disney Cha

Disney Junior is a preschool-focused brand that began as a programming block on Disney Channel and later expanded into a 24-hour channel. Its programming, primarily aimed at children aged 2–7, includes educational elements. Among Disney Channels, it is the line most specifically focused on the youngest viewers, further narrowing Disney Channel’s broad programming by age group.

1923 Parent brand

Disney

Clothing

A channel for the youngest preschool age group

Disney Junior is a preschool-focused brand that began as a programming block on Disney Cha