Jordan

Country

United States

Founded

1997

Category

Footwear / Clothing / Accessories

Jordan is a premium footwear, apparel, and accessories brand built on Air Jordan, introduced in 1985, and formalized in the United States in 1997 as a sub-brand of NIKE, Inc. Centered on Michael Jordan’s legacy, vision, and direct involvement, it spans performance and lifestyle rooted in basketball, with the Jumpman as its symbol and global support.

Our Turn

• Nike 1964

  Jordan is a core series within Jordan Brand that carries forward Michael Jordan’s signature shoes through Air Jordan. While Jordan Brand as a whole spans multiple areas, including basketball, lifestyle, and golf, Jordan most directly continues the development lineage of performance basketball shoes, connecting performance technology with Jordan’s history through new releases in each generation. Unlike player-specific series such as Tatum and Luka, Jordan Sport, and golf-related products, it is positioned as the flagship performance franchise bearing Michael Jordan’s name.

  The performance franchise at the core of Air Jordan

• Jordan Bags 1997

  Jordan Bags is the category that brings together bags and backpacks within Jordan Brand’s accessories and equipment. As part of the accessories range that Jordan Brand offers alongside footwear and apparel, it spans totes, duffels, crossbody bags, messenger bags, slings, and golf bags, and encompasses series such as Jordan Icon, Collectors, Franchise, Suede Monogram, Fadeaway, and Trophy. It includes everything from small bags for everyday use to large-capacity duffels, serving to extend Jordan’s apparel beyond footwear.

  A bag line within the accessories range that covers items for carrying.