szu
Page language: English

Nike

Basic information

Country
United States
Founded
1964

Overview

NIKE was founded in Oregon, United States, in 1964 by Phil Knight and Bill Bowerman, initially as Blue Ribbon Sports, and began operating officially as NIKE in 1971. A sports brand centered on footwear, it plans, manufactures, and sells apparel and sporting goods globally. Its mission is “To bring inspiration and innovation to every athlete* in the world.” Under the Swoosh logo, it offers products across a wide range of sports and lifestyle categories.

Concept

To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.

Tagline

Just Do It.

Sub-brands

  • Nike Golf 1984

    Nike Golf is a specialist line that brings Nike’s technological assets to golf, covering a range of products needed for play, including golf shoes, apparel, bags, gloves, and caps. While Nike’s general sportswear and Nike Sportswear span multiple lifestyle and athletic settings, Nike Golf is centered on products designed with the demands of swinging, walking, turf, and weather in mind. Jordan Brand also offers golf products, but Nike Golf functions as a specialist entry point under the Nike name, covering the golf category as a whole.

    A sports-specific specialist line focused on golf

  • ACG 1989

    ACG, whose full name is All Conditions Gear, is Nike’s outdoor performance brand and was reintroduced as a dedicated brand in 2026. Its main areas are trail running, hiking, and exploration, with shoes, apparel, and accessories organized according to terrain, weather, and activity. While developing the outdoor product range previously presented under the Nike ACG name, it also integrates Nike Trail and oversees collaborations with the All Conditions Racing Department and trail races. Unlike Nike Running and Nike Sportswear, it is positioned as overseeing the broader outdoor category for athletes active in natural environments.

    A reintroduced dedicated brand overseeing outdoor performance

  • Nike ACG 1989

    Nike ACG is Nike’s outdoor product line, with ACG meaning “All Conditions Gear.” It offers footwear, apparel, and accessories designed for trails, hiking, and travel in adverse weather. Unlike lines such as Nike Running and Nike Training, which focus primarily on paved roads or indoor sports, it is intended for use in natural environments and on uneven terrain, with an emphasis on grip, water resistance, insulation, and storage capacity. It belongs to the same product lineage as ACG as a dedicated brand reintroduced in 2026, and is positioned to serve the outdoor sector through products and category labels bearing the Nike name.

    An outdoor product line offered under the Nike name

  • Jordan 1997

    Jordan is a core series within Jordan Brand that carries forward Michael Jordan’s signature shoes through Air Jordan. While Jordan Brand as a whole spans multiple areas, including basketball, lifestyle, and golf, Jordan most directly continues the development lineage of performance basketball shoes, connecting performance technology with Jordan’s history through new releases in each generation. Unlike player-specific series such as Tatum and Luka, Jordan Sport, and golf-related products, it is positioned as the flagship performance franchise bearing Michael Jordan’s name.

    The performance franchise at the core of Air Jordan

  • Jordan Brand 1997

    Jordan Brand is a highly independent brand division that developed under Nike, Inc., founded on its relationship with Michael Jordan. Expanding from basketball performance products centered on Air Jordan into areas including lifestyle, apparel, accessories, golf, and football, it uses Jumpman as a shared brand symbol. While existing alongside Nike’s own basketball category, it is distinguished by placing the competitive achievements and cultural narrative of a particular athlete at the foundation of the brand as a whole, and oversees the Jordan series as its core franchise.

    An independent brand division centered on Michael Jordan

  • Nike SB 2002

    Nike SB is a specialized line launched by Nike in 2002 to make a full-fledged entry into the skateboarding market. Building on the cushioning and material technologies developed for regular Nike footwear, it incorporates designs suited to skateboarding-specific landings, board control, and durability, and offers shoes, apparel, and team-related products. Unlike general sports categories such as Nike Running and Nike Basketball, it is positioned as a highly specialized line centered on skaters, skate shops, and skate culture.

    A specialized performance line focused on skateboarding

  • Nike Pro 2005

    Nike Pro is a functional line centered on compression wear, base layers, sports bras, tights, shorts, and similar items. While Nike’s sport-specific lines offer shoes and uniforms for particular sports, Nike Pro covers close-fitting layers worn across multiple activities, including training, basketball, yoga, and outdoor activities. Unlike Nike Running or Nike Golf, it is not limited to a single sport; through sweat management, stretch, and support, it serves as a foundational line spanning various sports categories.

    A base-layer functional line supporting all sports

  • Nike Sportswear 2008

    Nike Sportswear is a lifestyle line that brings shoes, logos, materials, and iconic models that Nike has developed for athletic use into everyday wardrobes. Rather than focusing primarily on clearly defined athletic performance like Nike Running and Nike Training, it organizes sports-derived designs into forms suited to everyday life through T-shirts, fleece, trackwear, sneakers, and other items. In contrast to Nike Pro’s functional innerwear line and the lines specializing in individual sports, it serves to expand brand awareness and points of contact with products among a broad range of people, including men, women, and children.

    A lifestyle line that extends sports assets into everyday wear

  • Nike N7 2009

    Nike N7 is a product line through which Nike has connected its efforts to build relationships with Indigenous communities and support young people’s participation in sports with its product offerings. Building on existing models for running, basketball, football, and other sports, it adds colors and graphics that reflect Indigenous cultures, connections to land, and the passing of traditions between generations. Rather than specializing in athletic performance like NikeCourt or Nike Golf, it serves as a vehicle for Nike’s cultural and social initiatives, including raising the visibility of Indigenous athletes and supporting youth sports through the N7 Fund.

    A cultural partnership line focused on Indigenous cultures and youth support

  • Nike x Undercover Gyakusou 2010

    Nike x Undercover Gyakusou is a collaborative performance running line jointly developed by Nike and Jun Takahashi, the designer of UNDERCOVER, from 2010. It combined technologies such as Nike running shoes, Dri-FIT, lightweight materials, and water resistance with Takahashi’s experience as a runner and UNDERCOVER’s colors, graphics, and silhouettes. While Nike Running is generally structured around athletic performance and supporting athletes, Gyakusou serves as a pioneering NikeLab-associated collaborative line that clearly incorporates an individual designer’s perspective, at the intersection of functionality and fashion.

    A collaborative running line incorporating a designer’s perspective

  • NikeCraft 2012

    NikeCraft is a collaborative line developed over the long term by artist Tom Sachs and Nike. Centered on the Mars Yard and General Purpose Shoe, it has connected perspectives on NASA and aerospace concepts, sculptural practice, repair, and everyday tools with Nike’s material technologies and production infrastructure. While ISPA and ESC explore future functions and structures as part of Nike’s internal design research, NikeCraft is a relatively independent collaborative line that presents ideas about shoes and tools for everyday use, grounded in the artist’s creative philosophy.

    A line exploring the usefulness of everyday tools through artist collaborations

  • NikeCourt 2014

    NikeCourt is Nike’s specialist line focused primarily on tennis and racquet sports, offering footwear, apparel, accessories, bags, and more. Alongside performance products designed for changes of direction, sliding, durability, and breathability on court, it also offers sportswear for before and after matches and for everyday wear. Like Nike SB, Nike Golf, and Nike ACG, it is a line specializing in a specific area, but it now extends beyond tennis to pickleball and padel, serving as an entry point to racquet sports as a whole.

    A specialist line covering racquet sports, with tennis as its core.

  • Nike ISPA 2018

    Nike ISPA is an experimental line based on the design principles of Improvise, Scavenge, Protect, and Adapt, translating challenges related to urban residents’ mobility, weather, storage, disassembly, and resource use into products. While Nike’s regular performance products pursue clearly defined performance for specific sports, ISPA tests modular construction, distinctive ways of wearing, material reuse, and designs that can be disassembled to address the complex problems that arise in urban environments. In contrast to ACG, which focuses on natural environments, and ESC, which emphasizes tailoring and materials, ISPA is positioned as the most direct expression of Nike’s design exploration and functional experimentation.

    Nike’s experimental design line responding to urban challenges

  • NOCTA 2020

    NOCTA is a collaborative label launched by Nike and Drake in 2020. It is a spin-off brand that develops apparel and footwear from Drake’s perspective, drawing on Nike’s sports technology and production infrastructure. Unlike Nike’s sport-specific performance lines or Nike Sportswear’s general lifestyle offering, it focuses on functional everyday wear associated with movement, nighttime activity, and music culture. It is not a brand focused on a particular sport or specialist field, like Jordan Brand or Nike SB; instead, it extends Nike’s sporting heritage into other cultural spheres through ongoing collaborations with an artist.

    An artist-led collaborative lifestyle line

  • Nike ESC 2020

    Nike ESC, whose full name is Every Stitch Considered, is a high-performance lifestyle collection that emerged from Nike’s design exploration. Based on Nike’s studies of movement and sports technologies, it combines craftsmanship, materials, sewing techniques, and classic construction from around Milan, Italy, and pursues an approach that makes sportswear work as everyday clothing. While ISPA pursues experimental structures and functions to address the challenges of urban life, ESC is positioned as a line within Nike Design Exploration that emphasizes tailoring, material texture, and comfort when worn.

    A high-performance lifestyle line focused on tailoring and materials

  • NikeSKIMS 2025

    NikeSKIMS is a joint brand for women launched by NIKE, Inc. and SKIMS in 2025. It combines Nike’s athlete expertise, sports science, and performance technologies such as Dri-FIT with SKIMS’ established approach to body-contouring fit, materials, and layering, proposing a system of dress spanning studios, gyms, and everyday life. While Nike Pro provides foundational functional apparel used across multiple sports, NikeSKIMS is a joint brand that starts with the female body and brings together bras, leggings, tops, outerwear, and accessories as a unified system.

    A joint activewear brand designed around the female body