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Nike N7
Basic information
- Country
- United States
- Founded
- 2009
Overview
Nike N7 is a sportswear and footwear line for Indigenous communities launched in 2009 by Nike, based in Beaverton, Oregon, United States. It was established by Sam McCracken, who led Nike's Native American Business. N7 draws inspiration from Indigenous wisdom of looking seven generations ahead. Focused on connecting Native American and Indigenous youth with sports and physical activity, it offers shoes, apparel, and the N7 Fund. It emphasizes the expression of Indigenous cultures and support for next-generation athletes, and continues to release collections mainly in the United States and Canada.
Concept
Nike N7 is committed to supporting Native American and Indigenous youth and getting them moving.
Tagline
MORE THAN THE WIN
Parent brands
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Nike 1964
Nike N7 is a product line through which Nike has connected its efforts to build relationships with Indigenous communities and support young people’s participation in sports with its product offerings. Building on existing models for running, basketball, football, and other sports, it adds colors and graphics that reflect Indigenous cultures, connections to land, and the passing of traditions between generations. Rather than specializing in athletic performance like NikeCourt or Nike Golf, it serves as a vehicle for Nike’s cultural and social initiatives, including raising the visibility of Indigenous athletes and supporting youth sports through the N7 Fund.
A cultural partnership line focused on Indigenous cultures and youth support