ALTRA

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Country: United States
Founded: 2009 2000s
Category: Footwear Clothing Accessories
Related brands: Footwear brands founded in the 2000s Footwear brands from United States

Overview

Tagline

Stay Out There

ALTRA is a running shoe brand founded in 2009 in Logan, Utah, United States, by Golden Harper, Brian Beckstead, Jeremy Howlett, and Quill Jacob Hansen. Its key technologies include Zero Drop, a wide FootShape toe box, and Balanced Cushioning. The brand offers shoes and apparel for road and trail running. It became part of VF Corporation in 2018 and is sold internationally.

Concept

Altra is on a mission to unleash human potential by inspiring the world to move naturally.

ALTRA characteristics

Main traits of ALTRA

Sporty & sportswear: Sportswear and styles inspired by physical activity.
Outdoor & functional: Outdoor influences and functionality suited to weather and ease of movement.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of ALTRA relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.