Anvil’s sustainable line, Anvil Sustainable, was announced at MAGIC Marketplace on September 2, 2009, as an eco T-shirt made with material derived from recycled PET bottles and cotton transitioning from conventional to organic cultivation (Anvil Knitwear, based in New York, USA). It promotes the recycling of plastic bottles and support for the transition from conventional cotton farming to organic cotton farming. A life cycle assessment reports a carbon footprint of 3.29 kgCO2e per shirt, 15% lower than that of a conventional cotton T-shirt.
Concept
the recycling of plastic bottles and the conversion of acreage from conventional cotton farming to organic cotton farming