ANVIL

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Overview

ANVIL is said to have begun as a workwear brand in 1899 before transitioning into a fashion brand designed for individual expression. It is part of Gildan’s brand portfolio and highlights responsible practices, including the use of organic cotton and recycled P.E.T. After Gildan acquired Anvil Holdings, Inc. on May 9, 2012, the brand continued to be offered for printwear through wholesale distribution networks.

Concept

a fashion brand designed for individual expression

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
3 brands
Founded
2008-2009
2008 Sub-brand
Anvil Recycled
Clothing

An eco derivative line centered on recycled materials

In Gildan’s 2012 acquisition announcement and its 2015 AIF, Anvil Recycled® was explicitly

In Gildan’s 2012 acquisition announcement and its 2015 AIF, Anvil Recycled® was explicitly identified as a trademark that formed part of Anvil’s eco collection. The 2014 ESG report describes efforts to use recycled P.E.T. in Anvil products. Compared with Anvil’s main line, which focuses on ringspun products, it serves to foreground recycled materials. It is a derivative line that complements Anvil’s environmentally conscious offerings.

2009 Sub-brand
Anvil Sustainable
Clothing

An eco-derived line focused on sustainability messaging

Gildan's 2012 acquisition announcement listed Anvil Sustainable® as one of Anvil's high-va

Gildan's 2012 acquisition announcement listed Anvil Sustainable® as one of Anvil's high-value niche products, and the 2015 AIF also included it in Anvil's eco collection. The 2014 ESG report presented the AnvilSustainableTM T-shirt as a product made of 50% organic cotton and 50% recycled P.E.T., positioning it alongside Anvil's main line as a derivative line focused on sustainability messaging.

- Sub-brand
Anvil Organic
Clothing

An eco derivative line centered on organic materials

In Gildan’s 2012 acquisition announcement, Anvil Organic®, Anvil Recycled®, and Anvil Sust

In Gildan’s 2012 acquisition announcement, Anvil Organic®, Anvil Recycled®, and Anvil Sustainable® were identified as Anvil’s high-value niche products. The 2015 AIF also grouped them as Anvil’s eco collection, while the 2014 ESG report indicated that Anvil had adopted organic cotton early. In contrast to Anvil’s core fashion basics, this is a derivative line focused on promoting organic materials.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about ANVIL

Country of origin, founding year, categories and parent brands.

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