Saucony

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Overview

Tagline

FIND YOUR STRONG
Saucony is a sports footwear and apparel brand founded in 1898 in Kutztown, Pennsylvania, USA. It was founded by William A. Donmoyer, Thomas S. Levan, Walter C.C. Snyder, and Benjamin F. Reider, and offers running apparel and retro-style footwear, with a focus on running shoes. It is part of Wolverine World Wide and upholds “good performance, good health, and good community.”

Concept

good performance, good health, and good community.

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Parent brands and sub-brands, ordered by founding year.

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2 brands
Founded
1998
1998 Sub-brand
Saucony Originals
Footwear

A derivative line that extends heritage into everyday life

Saucony Originals is officially presented as the line responsible for style and culture wi

Saucony Originals is officially presented as the line responsible for style and culture within One Saucony, with a role in reworking archive-derived classics for contemporary use. Its official page continues to feature historic models such as Jazz, DXN Trainer, and Shadow Original. In contrast to Performance, which focuses on athletic performance, it is positioned to expand retro footwear and lifestyle offerings.

- Sub-brand
Saucony Performance
Footwear

The central line responsible for the brand’s competition-oriented core

Saucony Performance is positioned as the line responsible for competition-oriented functio

Saucony Performance is positioned as the line responsible for competition-oriented functionality among the two pillars officially defined by Saucony. As the brand’s main line, it supports the core of its running shoes and apparel, emphasizing current performance across speed, trail, and walking categories. Saucony Originals, by contrast, is a separate pillar that reworks historical models, and together the two make up One Saucony.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Saucony

Country of origin, founding year, categories and parent brands.

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