Tagline
Cloud. Soft. Comfort.
BASTAROO is a baby and children’s clothing brand founded in 2009 by Lavinia Lobo and based in Oceanside, California, USA. In Japan, the brand is written as “BASTAROO,” while its official English spelling is “Bestaroo.” Its offerings focus on baby items such as footed rompers, gowns, swaddles, sleep bags, and pajamas, and also include clothing for toddlers and items for parents and children and for adults. The brand’s stated philosophy is to make safe, comfortable clothing that supports children’s growth and designs that foster imagination. Its products use materials such as bamboo-derived viscose and modal.
Concept
Our mission is to create joyful, imaginative apparel that feels as good as it looks and supports children through every stage of growing up.