Levi's Made & Crafted

Country

United States

Founded

2009

Category

Clothing

Levi’s Made & Crafted is a collection line launched by Levi’s in 2009 to strengthen its premium segment. Building on the brand’s classic icons and archives, it offers denim, jackets, shirts, and other items with a contemporary interpretation, focusing on material selection, construction, and details. Centered on Levi’s® heritage, it is positioned toward higher-quality products.

We created Levi’s® Made & Crafted® to reimagine Levi’s® classics in a contemporary way, using the best materials and construction techniques available.

• Levi's 1853

  Positioned as Levi’s premium modern line, it reworks core pieces such as the classic 501 and trucker styles using high-quality materials and precise construction. While Red Tab serves as everyday wear, Made & Crafted foregrounds material development, sewing, and detail design, and is offered as a higher-tier collection oriented toward a contemporary interpretation, distinct from the reissue focus of Vintage Clothing and the up-to-date character of Blue Tab. Made in Japan is positioned as a special collection within this line, further emphasizing Japanese-made fabrics and a production process completed entirely in Japan.

  A premium modern line with an emphasis on materials and construction