Off-White

Primary categories

Related categories

Overview

Tagline

Established in 2013, Off-White™ is defining the grey area between black and white as a color.
Off-White is a fashion brand founded by Virgil Abloh in Milan, Italy, in 2013. With a design studio in Milan, it focuses primarily on seasonal menswear and womenswear collections, and also offers objects, furniture, and publications. Its official statements include “defining the gray area between black and white as a color” and “a multi-platform for experimentation,” and it emphasizes identity through design.

Concept

Virgil Abloh founded Off-White™ in 2013 as a multi-platform creative endeavor, a space for his continuous experimentation.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
4 brands
Founded
2019-2022
2019 Sub-brand
Off-White Home
Lifestyle products

A lifestyle line that extends the brand’s core through household goods.

A home goods offshoot first unveiled by Virgil Abloh in 2019, it offered tableware, beddin

A home goods offshoot first unveiled by Virgil Abloh in 2019, it offered tableware, bedding, bath products, and interior accessories across three categories: BED, CERAMICS, and BATH. In 2020, the second release expanded its scope to the entire home. Rather than clothing, it applied logos and graphics to household goods and was designed to serve the lifestyle space separately from the main apparel line.

2021 Sub-brand
Off-White Eyewear
Eyewear

An accessories line that carries visual codes around the face

Launched in 2017 in collaboration with Warby Parker as Off-White’s first eyewear offering,

Launched in 2017 in collaboration with Warby Parker as Off-White’s first eyewear offering, it continues today as an EYEWEAR category featuring sunglasses and eyeglasses on the official website. Rather than forming a standalone area like clothing or home, it transfers the main line’s visual codes to accessories worn around the face and is positioned to complement men’s and women’s outfits.

2021 Sub-brand
Off-White Kids
Clothing

A derived line that reinterprets the main line for children

A derived line that adapts Off-White’s visual language and logo expression for ages 4–12.

A derived line that adapts Off-White’s visual language and logo expression for ages 4–12. It launched its kids’ collection in Fall/Winter 2021, and its current official website offers clothing, shoes, and accessories in the boys’, girls’, and baby sections. It reworks signature symbols such as the Arrow and typographic logos to suit different ages, extending the main line’s expression to families.

2022 Sub-brand
Off-White PAPERWORK
Beauty and cosmetics

A sub-line that extends the brand’s visual codes into the beauty sphere

A sub-line introduced in 2022 as Off-White’s first Beauty collection, based on Virgil Ablo

A sub-line introduced in 2022 as Off-White’s first Beauty collection, based on Virgil Abloh’s vision and comprising SOLUTION fragrances, IMPRINT pigments for the face and body, and COLOR MATTER nail products. Its genderless lineup places the face and body themselves—not clothing or living spaces—as sites of expression, extending the main line’s visual codes into the beauty sphere.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Off-White

Country of origin, founding year, categories and parent brands.