Tagline
Established in 2013, Off-White™ is defining the grey area between black and white as a color.
Concept
Virgil Abloh founded Off-White™ in 2013 as a multi-platform creative endeavor, a space for his continuous experimentation.
Tagline
Established in 2013, Off-White™ is defining the grey area between black and white as a color.
Virgil Abloh founded Off-White™ in 2013 as a multi-platform creative endeavor, a space for his continuous experimentation.
Parent brands and sub-brands, ordered by founding year.
A lifestyle line that extends the brand’s core through household goods.
A home goods offshoot first unveiled by Virgil Abloh in 2019, it offered tableware, beddin
A home goods offshoot first unveiled by Virgil Abloh in 2019, it offered tableware, bedding, bath products, and interior accessories across three categories: BED, CERAMICS, and BATH. In 2020, the second release expanded its scope to the entire home. Rather than clothing, it applied logos and graphics to household goods and was designed to serve the lifestyle space separately from the main apparel line.
An accessories line that carries visual codes around the face
Launched in 2017 in collaboration with Warby Parker as Off-White’s first eyewear offering,
Launched in 2017 in collaboration with Warby Parker as Off-White’s first eyewear offering, it continues today as an EYEWEAR category featuring sunglasses and eyeglasses on the official website. Rather than forming a standalone area like clothing or home, it transfers the main line’s visual codes to accessories worn around the face and is positioned to complement men’s and women’s outfits.
A derived line that reinterprets the main line for children
A derived line that adapts Off-White’s visual language and logo expression for ages 4–12.
A derived line that adapts Off-White’s visual language and logo expression for ages 4–12. It launched its kids’ collection in Fall/Winter 2021, and its current official website offers clothing, shoes, and accessories in the boys’, girls’, and baby sections. It reworks signature symbols such as the Arrow and typographic logos to suit different ages, extending the main line’s expression to families.
A sub-line that extends the brand’s visual codes into the beauty sphere
A sub-line introduced in 2022 as Off-White’s first Beauty collection, based on Virgil Ablo
A sub-line introduced in 2022 as Off-White’s first Beauty collection, based on Virgil Abloh’s vision and comprising SOLUTION fragrances, IMPRINT pigments for the face and body, and COLOR MATTER nail products. Its genderless lineup places the face and body themselves—not clothing or living spaces—as sites of expression, extending the main line’s visual codes into the beauty sphere.
A lifestyle line that extends the brand’s core through household goods.
A home goods offshoot first unveiled by Virgil Abloh in 2019, it offered tableware, beddin
A home goods offshoot first unveiled by Virgil Abloh in 2019, it offered tableware, bedding, bath products, and interior accessories across three categories: BED, CERAMICS, and BATH. In 2020, the second release expanded its scope to the entire home. Rather than clothing, it applied logos and graphics to household goods and was designed to serve the lifestyle space separately from the main apparel line.
An accessories line that carries visual codes around the face
Launched in 2017 in collaboration with Warby Parker as Off-White’s first eyewear offering,
Launched in 2017 in collaboration with Warby Parker as Off-White’s first eyewear offering, it continues today as an EYEWEAR category featuring sunglasses and eyeglasses on the official website. Rather than forming a standalone area like clothing or home, it transfers the main line’s visual codes to accessories worn around the face and is positioned to complement men’s and women’s outfits.
A derived line that reinterprets the main line for children
A derived line that adapts Off-White’s visual language and logo expression for ages 4–12.
A derived line that adapts Off-White’s visual language and logo expression for ages 4–12. It launched its kids’ collection in Fall/Winter 2021, and its current official website offers clothing, shoes, and accessories in the boys’, girls’, and baby sections. It reworks signature symbols such as the Arrow and typographic logos to suit different ages, extending the main line’s expression to families.
A sub-line that extends the brand’s visual codes into the beauty sphere
A sub-line introduced in 2022 as Off-White’s first Beauty collection, based on Virgil Ablo
A sub-line introduced in 2022 as Off-White’s first Beauty collection, based on Virgil Abloh’s vision and comprising SOLUTION fragrances, IMPRINT pigments for the face and body, and COLOR MATTER nail products. Its genderless lineup places the face and body themselves—not clothing or living spaces—as sites of expression, extending the main line’s visual codes into the beauty sphere.
Brands that share a country of origin, founding period, category or designer.
Country of origin, founding year, categories and parent brands.
Off-White is from Italy.
Off-White was founded in 2013.
Off-White covers the following categories: Clothing, Bags, Accessories, Footwear, Eyewear, Fragrance, Beauty and cosmetics, Lifestyle products.