Chrome Hearts

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Overview

Tagline

Made in the USA.
Chrome Hearts is a luxury brand founded in Los Angeles (Hollywood), United States, in 1988 by Richard Stark, Leonard Kamhout, and John Bowman. Starting with leather riding gear for bikers, it has expanded beyond jewelry, its core category, into apparel, eyewear, leather goods, furniture and home goods, fragrances, and other areas. Its characteristics include small-scale production in its Hollywood workshop and a quality-focused approach to making its products.

Concept

CHROME HEARTS does not observe the imposed calendar dictating brands to unveil a new line each season. Instead, CHROME HEARTS presents new pieces as they are developed and designed – a creative process nurtured solely on the instincts of Richard and Laurie Lynn Stark alongside their oldest daughter, Jesse Jo.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
2 brands
Founded
1988-2016
1988 Sub-brand
Chrome Hearts Eyewear
Eyewear

Handcrafted luxury eyewear

Chrome Hearts Eyewear is the brand’s in‑house eyewear line sold through Chrome Hearts bout

Chrome Hearts Eyewear is the brand’s in‑house eyewear line sold through Chrome Hearts boutiques and authorized optical retailers. Models feature handcrafted construction, .925 sterling silver detailing, premium acetate or metal frames and leather cases; many frames are produced in Japan. The eyewear line translates the brand’s silverwork and small‑batch manufacturing approach into a distinct accessories category within the Chrome Hearts offering.

2016 Sub-brand
Chrome Hearts Scents
Fragrance

Home & body fragrance line

Chrome Hearts Scents is the brand’s dedicated fragrance and home‑scent line introduced aft

Chrome Hearts Scents is the brand’s dedicated fragrance and home‑scent line introduced after several years of internal development. Launched as a unisex duet (+22+ and +33+), the range includes eau de parfums, roll‑on perfumes, scented candles, incense sets and related home‑and‑body items. The line represents an extension of Chrome Hearts’ product scope—moving beyond jewelry and apparel into olfactory and home goods—while maintaining the label’s emphasis on design-led, limited production.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about Chrome Hearts

Country of origin, founding year, categories and parent brands.